google keyword planner tool

Search engines are the go-to resource for people looking to find information, services, and products online. The ability to rank high in search engine results pages (SERPs) is essential for businesses and website owners. One of the critical factors for ranking high is optimizing the website’s content for relevant keywords. Google Keyword Planner Tool is a free resource offered by Google Ads that enables users to research and analyze the most popular keywords related to their business or industry. This guide provides an overview of the Google Keyword Planner Tool, how to set up an account, how to use the tool to find relevant keywords, and best practices for using it effectively.

Setting up a Google Ads Account

The Google Keyword Planner Tool is a part of Google Ads, Google’s advertising platform. To use the tool, you need to create a Google Ads account. Here’s how:

Go to the Google Ads homepage and click on the “Start Now” button.

Sign in with your Google account, or create one if you don’t have one.

Follow the instructions to set up your account, including your billing information. Don’t worry; you don’t need to spend money on advertising to use the Google Keyword Planner Tool.

Using the Google Keyword Planner Tool

Once you have a Google Ads account, you can access the Keyword Planner tool. Here’s how:

Sign in to your Google Ads account.

Click on the “Tools & Settings” icon in the top right corner.

Select “Keyword Planner” from the drop-down menu.

The Keyword Planner tool provides two primary functions: keyword research and performance forecasting.

Keyword Research

The first step in using the Google Keyword Planner Tool is to research and find the most relevant and popular keywords for your business or industry. Here’s how:

  • Enter a relevant keyword, phrase, or URL in the search bar.
  • Choose the appropriate targeting settings, including location, language, and search network.
  • Click on “Get Results.”

The tool generates a list of relevant keyword ideas, along with information about their search volume, competition level, and other metrics. Use the data to find relevant keywords, evaluate their potential, and build a comprehensive list for your website’s content.

Refining Keyword Lists

Once you have a list of keywords, you can use the Keyword Planner Tool to refine and optimize the list. Here’s how:

  • Use the “Filters” feature to sort the keywords by search volume, competition, and other metrics.
  • Use the “Add to Plan” feature to create a list of keywords that you want to target.
  • Use the “Exclude” feature to add negative keywords, which will prevent your ads from showing up in irrelevant search results.

Forecasting Performance

The Google Keyword Planner Tool provides forecasting features that help you estimate your campaign’s potential performance. Here’s how:

  • Click on the “Plan Overview” tab.
  • Enter your budget, targeting, and bidding options.
  • Click on “Get Performance Forecast.”

The tool generates estimates of the expected clicks, impressions, costs, and conversions based on your campaign settings.

Advanced Features of the Google Keyword Planner Tool

The Google Keyword Planner Tool offers advanced features that help you get more out of your research. Here are some of the notable features:

  • Historical Metrics: Provides data on how keywords performed in the past.
  • Location Targeting: Allows you to target specific geographic locations.
  • Language Targeting: Enables you to target specific languages.
  • Keyword Grouping: Enables you to group related keywords together.
  • Exporting Data: Best Practices for Using the Google Keyword Planner Tool

To use the Google Keyword Planner Tool effectively, you need to follow best practices that can help you identify relevant keywords and create content that resonates with your target audience. Here are some tips:

  • Identify Relevant Keywords: Use the Keyword Planner Tool to find keywords that are relevant to your business, industry, and target audience.
  • Focus on User Intent: Optimize your content for user intent by understanding what users are looking for when they search for specific keywords.
  • Understand Seasonal Trends: Identify seasonal trends in your industry and use them to plan your keyword strategy.
  • Balance Competition and Search Volume: Choose keywords that have a balance of competition and search volume.
  • Incorporate Long-Tail Keywords: Include long-tail keywords that are more specific and less competitive.


The Google Keyword Planner Tool is an essential resource for businesses and website owners looking to improve their online visibility. By following the best practices and using the advanced features of the tool, you can identify relevant keywords, optimize your content, and improve your search engine rankings. With the help of this guide, you should now have a good understanding of the Google Keyword Planner Tool and how to use it effectively. Start using the tool today and take your online marketing to the next level.