Visual Strategy on Social Media

Up to 90% of the information transmitted to the brain is visual, so it’s no wonder people respond much better to great design and engaging images.

So, do you post attractive images on your business social media?

Human beings are visual beings. This is the reason why photos, images, and infographics dominate all of social media these days.

To spread your brand’s recognition in today’s oversized digital landscape, posting interesting and engaging graphics on each of your social media platforms is essential.

Therefore, to get the brand’s attention, you must create a social media strategy that focuses on visual content.

That is why in this post we want to show you certain tips so that you can improve your visual strategy on social networks.

  1. Use your logo as a profile image

There is a good debate when it comes to choosing the profile picture for social media. If one should go with the company logo or the photo of the person’s face behind the brand as a profile picture.

The general rule of thumb here is that if you have a large established brand, with a well-known or famous logo, then ideally this is your profile picture.

However, if you are a public figure, say a blogger, artist, influencer, or politician and you build a personal brand, then using your image as a profile photo works much better in this case.

Once you have selected your profile photo, use the same image for each social network, so it will be easier for your followers to recognize you on each of the platforms where they want to follow you.

Feel free to get creative and get a variation on your logo, as long as your audience can easily recognize the brand.

  1. Profile picture and cover photo must complete each other

Another rule of thumb is to make sure your profile picture and cover photo complement each other. Remember that the first impression is super important and the first contact that the audience has with your brand is with your profile, so it is vital that you make sure that you are projecting a fresh and attractive image for your audience.

This can be achieved by using similar images (profile and cover), moods, text, image composition, or applying a filter to achieve harmony and balance.

In the case of Facebook, many businesses choose to make composite images between the profile photo (smaller box) and the cover photo (larger box). There are many tips on the web, not only to put the ideal image on your profiles, but also to know how to publish on Facebook . It is a matter of choosing a style that goes with the personality of your brand.

  1. Use a consistent style of images

To build brand awareness and recognition, make sure the images you post are consistent with your business model.

The images you choose should reflect the personality and characteristics of your brand, as we mentioned earlier.

We invite you to answer these questions for when you have to select images for your social networks:

  • What do your followers like?
  • What type of graphics or content will work best with the images or services you are trying to sell?
  • If your brand were a person, what kinds of things would you like to see or do?

If you answer these questions correctly and decide on a publication that goes directly to the needs and tastes of your audience, you can get many benefits, such as getting many likes on Facebook , for example.

  1. Use brand consistency

Consistency is of great importance to brand recognition and success.

You can achieve consistent branding by using similar fonts, images, and colors in your social media design.

It’s no secret that colors evoke emotions . Therefore, use colors in your publications to awaken desire, love, joy, happiness; to guide your audience through a story and create a sense of harmony within your images.

Just as Coca-Cola did it with the color red, find out what the color of your brand is.

  1. Post shareable posts

To increase the reach of your social media posts, make sure your images are attractive and eye-catching enough that users want to share them.

You can also achieve this by including “share” buttons with social media icons on your website, making it easy and fast for users to post, share, pin, and tweet.

When users share your images, they will reach more new users, resulting in greater brand recognition.

Without a lot of field work, you can get new potential fans, followers, and clients.

And to conclude, this may seem like an obvious point to you, but to get the maximum traction and interaction from your images, it is essential that the images that you publish on social platforms are attractive and have good content.

Make images that directly engage your audience and add a call to action to get more traffic to your marketing efforts.

Every graphic you post on your social media page should always include a link to your website. According to Google algorithms, unique content, when linked to a website, scores higher in search engine results.

So, make sure your social media is filled with a variety of high-quality, engaging images to drive engagement .